Creative content that connects. Strategic storytelling that scales.
👋 Hi i’m ashlie.
A visionary, social-first marketing leader with 8+ years of experience in New York City, driving brand storytelling and digital innovation for global beauty icons including Lancôme, Kiehl’s, and Maybelline. My work blends cultural insight, consumer data, and bold creative experimentation to build brands with soul, substance, and scroll-stopping relevance.
Recent work includes leading the social and creative launch of Yes Day, a new teen skincare brand redefining how Gen Alpha discovers beauty. From shaping the brand’s social identity and creative ecosystem to building its TikTok Shop foundations and go-to-market strategy, this work reflects my ability to drive rapid early-stage growth in a true zero-to-one environment.
Together, these experiences allow me to blend the strategic rigor of global beauty brands with the inventive, entrepreneurial spirit required to build next-gen brands from the ground up.
At Asher Creative, I partner with clients to craft thumb-stopping content and a full-funnel strategy that makes viewers pause, connect, and convert. From scroll-breaking social to story-driven product pages, I blend high-impact creativity with performance-driven thinking, helping brands show up with purpose and scale with intention.
I cannot wait to collaborate and help elevate your brand’s presence to the next level.
Explore asher creative services
digital content strategy
UNIFYING BRANDS ACROSS EVERY DIGITAL TOUCHPOINT.
Asher Creative crafts cohesive, channel-aware strategies that align your brand identity across organic social, paid media, and high-performing website content — including product detail and category landing pages. Every asset is part of a larger, connected narrative designed to drive engagement and conversion.
ugc-style content creation
AUTHENTIC CONTENT. STRATEGIC PERFORMANCE.
From organic storytelling to paid media that performs, Asher Creative specializes in producing UGC-style content that captures attention and builds trust. With deep experience creating best-in-class paid content for global beauty brands, I know how to craft assets that feel real, while driving conversion.
creative concepting
BIG IDEAS, BEAUTIFULLY EXECUTED.
From the first spark to final shot, Asher Creative brings your brand vision to life through comprehensive creative direction. Services include moodboard development, styling and shoot inspiration, storyboarding, copywriting, and shot list planning — everything you need to go from concept to content with clarity and impact.